Tradeshows are industry-specific events during which businesses meet, gather, demonstrate and promote services or products to potential clients and customers. You may be very familiar with them and know how much waste you gather during a single day at a tradeshow. With everyone competing to be memorable, how can you make sure your business stands out among the rest? Here are just a few tradeshow tips to help you make an impact.
Giveaways
One of the best ways to make sure you are memorable is to use tradeshow giveaway products. However, you need to make sure you use them properly in order for them to actually be useful to the people you give them to and not just end up straight in the trash. Make sure that the customized and branded items you are giving away are useful, whether the customers know it yet, or not. Think carefully about the kinds of accessories and items you want to give away. What is actually something people need? What is super unique and cool, and will make them want to hang on to it just in case? Giveaway products are a great way to market your brand and let the products work for you, so it is worth taking the time to seriously consider what you might use and why.
Social Media
A good social media presence is pretty essential when running a business, as it is one of the most cost-effective ways to reach large audiences. Around 90% of people on Instagram, for example, follow a business, so it is incredibly important to keep your social media accounts up to date with new and fresh content, marketing, giveaways, and updates. Make sure your followers know when you are next going to be at tradeshows, connect with other traders, run competitions and keep your feeds updated before, during, and after the event.
Follow up leads
You can have the best tradeshow experience in the world, but if you don’t make an effort to follow up on the leads you have gained during the day, you could be massively missing out. Upload leads to your CRM and share them with your sales team as soon as possible. You may well get customers approaching you after the event, but just spending some extra time working on those relationships can make a big difference.
Locations and looks
The location of your booth and how it looks is also very important. You may be able to book prime locations for an extra cost, so this is worth looking into. Furthermore, have plenty of different kinds of promotional materials and giveaway products in order to appeal to a wide audience without wasting money on items that people will not want or use. Keeping your booth well lit, brightly colored, and clean and tidy can also help catch the eye and draw people in, as well as ensuring that your staff or booth hosts are engaging and knowledgeable on your business and brand.
