Grofers is an Indian online grocery delivery service. It was founded in December 2013 and is based out of Gurugram. As of 2018, the company has raised about $442.5 million from investors including SoftBank, Tiger Global and Sequoia Capital.
Grofers expects its revenue to cross Rs 2,500 crore this fiscal year (2019) however Grofers last year revenue was Rs 54.3 Crore as compared to the projected revenue of Rs 100 Crore.
Online grocer Grofers has narrowed its losses marginally to Rs 258 crore in FY18, helped by sales that doubled during the year indicating a growing preference for online grocery-shopping in India.
Grofers one of the biggest competitors Bigbasket also raised USD 300 MN in 2018 by Chinese e-tailer giant Alibaba and others.
Flipkart, one of the India biggest online store also announced their plans to expand its online grocery service named as ‘Supermart’ in few of the major cities in India in 2018. Online retailer Amazon also re-branded its groceries service to ‘Amazon Now’ and has been very aggressive in its strategy.
Grofers currently operates in a total of 18 cities across India: Delhi, Gurugram, Mumbai, Bengaluru, Kolkata, Noida, Pune, Ahmedabad, Chennai, Hyderabad, Jaipur, Lucknow, Ghaziabad, Kochi, Faridabad, Madurai, Bhubaneshwar and Kanpur.