WhatsApp is currently the most popular messaging platform used worldwide. It allows people to connect and stay in touch with other people without paying any charges. Because of its popularity in India, WhatsApp has planned to invest more into this market in order to help Indians connect through this platform as the idea of a digital India is on rise.
“India is a very important country to us, and we’re proud to have 200 million people here who use WhatsApp to connect with their friends, families, and communities. We build every WhatsApp feature to be simple, reliable, and secure, and this vision is in line with what Digital India promises to achieve.” -Brian Acton, Co-founder of the messaging app, WhatsApp
Brian Acton also met the Union IT minister, Ravi Shankar Prasad and their brief meeting was followed by a tweet which contained a picture of the two and the caption read “I also appreciated the good role platforms like @facebook, @WhatsApp are playing in the field of digital empowerment.”
— Ravi Shankar Prasad (@rsprasad) February 24, 2017
The commercial messaging platform of WhatsApp
However, WhatsApp in India is facing stiff competition from other messaging apps like Viber, Snapchat and Hike. Despite the competition, India is the biggest market for the messaging app. Out of a billion WhatsApp users worldwide, over 200 million are Indians who use WhatsApp as their primary medium of communication. Since WhatsApp has stopped charging the annual $1 subscription fee, the app has no way of generating revenue.
According to PTI, WhatsApp is planning to introduce a commercial messaging vertical in 2017. These commercial platforms will help WhatsApp raise money as it doesn’t allow any third party marketing on the platform. The commercial vertical will be rolled out to help people communicate more effectively with organisations and businesses like banks, offices, airline companies etc.