Uber launches on-demand food delivery UberEATs in India

Uber is the one of the biggest taxi aggregator services offered in the country. It is a USA based brand and is successful in India which has given the brand confidence to launch the UberEATs here.

What is UberEATs?

UberEATs is a very popular on-demand food delivery app which is powered by the parent brand Uber where they partner with the best local restaurants in order to get food delivered to the customers. UberEATs’ LA pilot project has gained immense success and is currently a standalone app. After a major success run in 58 countries around the globe, this app is all set to start its Indian operations. Following India, the brand plans to launch the app in Bangkok, Singapore and Hong Kong.

A certain blog post by Uber claims that getting good food will now be as easy as requesting an Uber ride.

“I am incredibly excited about bringing UberEATS to India. This is a significant investment, it spans multiple cities and regions, and it has the potential to change the food industry – with the push of a button – in one of the most vibrant food cultures in the world.” -Allen Penn, the Asia Pacific Head of UberEATS

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How does the app work?

Uber uses the same technology for UberEATs as their main app which makes it a reliable and very efficient network. It is a symbiotic relation between the restaurants and Uber as the former can expand their customer base by tapping into the Uber delivery network. UberEATs is a great offering to potential and existing customers and restaurant chains around the country.

The brand plans to launch the UberEATs app in six cities: Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata, and Mumbai. If the app experience success in these cities, the brand plans to launch further into smaller cities and towns in the country.

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Competition

UberEATs is all geared up to launch in $80 billion market which has been growing at a steady rate of 15% per annum.

However, it is bound to face stiff competition from its arch rival, Ola, which has also tried to launch similar services. Ola cafe and Ola store, which are available in three cities, Bengaluru, Gurgaon and Hyderabad, offer food delivery services and grocery delivery services respectively. However, they recently shut these services because the brand faced very strong competition from Swiggy.

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Niharika Nandi

Author: Niharika Nandi

Aspiring start-up writer who loves traveling. I'm also a self-confessed potterhead and a professional bathroom singer who likes to bake and devour hazelnut shakes in my free time.

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