The one thing to keep in mind when developing your businesses’ marketing strategy is to think carefully about your longer term goals instead of just the short term tactical marketing activations. It is important to develop an effective long term marketing strategy rather than just focussing on short term wins.
There is no doubt that without an effective short-term plan, your business may not be able to make it to the next month. However, you do also need to plan for the future growth of your business. Long-term activities will continue to establish brand awareness and continue to drive results for your business years after they have been implemented. Without a long-term strategy, you don’t know where your business could be in 5 -10 years.
So, how can you ensure that the money you are investing in marketing will drive you a return for your business in the longer term? What are the initiatives you need to put in place now to reap the results later?
Below are 5 essential marketing tips that will be beneficial to your business and help it to grow in the long run. All of them are fairly simple to implement. And they’re all very effective at building awareness for any type of business:
1. Invest in good quality signage for your business shop front that will last for years
Use a reliable printing solution company such as Colour Graphics to ensure that you receive high quality materials that have the durability factor. By establishing a permanent presence which clearly represents your brand in a beautifully designed shop front will help drive ongoing awareness with passersby.
2. Invest in a well-designed website for your business
Establish your online presence by creating a website that represents your brand in the best way. It doesn’t cost much to get a professional website designer. Create content that is optimised for search to drive traffic to your site on an ongoing basis.
If you have great content on your site that includes relevant keywords, you will find that it continues to get even without any investment. Once a website is designed and has great content, it can be fairly easy to maintain for as long as your business is running.
3. Start to run regular Facebook campaigns to grow your reach
Add Facebook campaigns to your ongoing marketing strategy. They are cost effective and drive great results in terms of awareness for your business online.
You can target potential customers on Facebook using their paid advertising options. It doesn’t cost much and allows you to really target those who could be interested. Since you don’t have to invest much budget, this is an effective tactic to use over the long term.
4. Get on social media to engage with your customers
A good tactic to establish yourself as a brand over the long term is to engage with customers online.
Social media is also a great avenue to post any news or offers from your business. Platforms like Twitter are also really great as customer service channels.
Ongoing engagement and interaction with customers will help build their trust and affection for your business over the years. This will in turn drive long term loyalty that will result in brand growth over time.
Related Post: 8 ways to expand your business via social media
5. Get the local community excited about the business if it’s local, using posters and banners
Create a local marketing plan that is more focused on driving ongoing awareness of your business in the neighbourhood. You can use physical marketing tactics such as banners and other more permanent types of signage to establish your presence in the local community.
If you’re looking for quality print solutions in the UK, Colour Graphics offer a range of affordable options for banner printing. Visit their website to find out more.