Online shopping has become one of the fastest and convenient ways to save time on your shopping activity. A lot of offline stores have started off with their online version as well to entertain people to do more of online shopping. CouponRani is a platform where the online shoppers are made aware of the latest deals and discounts from these online stores. Most of the online companies and stores come up with sales and deals as part of their way to clear off the stock and even to promote any of their new launches. Most of them being a startup do not spend much amount on promotion and some do not do any kind of promotion. CouponRani is a website which collects and aggregates all the coupons, deals and offers from various online stores, so that users come aware of the sale.
Ravi Trivedi, who is the founder of Srijan Capital, which focuses on building startups and who is also an angel investor, founded CouponRani in July 2012. It was started off with just two people – Mr. Ravi Trivedi, the managing director and Mr. Sai Kumar Sarkar, who is the General Manager of CouponRani. Now, they are a team of 15 members who strive hard to make each of their users save more through online shopping. Ravi remembers that there was a huge demand for online shopping when he decided to start CouponRani and now it is one of the top most coupon sites in India that helps all crazy online shoppers to get extra savings on every purchase they make.
CouponRani is not just a coupon site for all the exclusive coupons and deals from stores but, it is also a platform which offers a differentiated set of other products such as a)Colors – their blog where you get to read articles on fashion, health, beauty, lifestyle, travel, and entertainment, b) India Discounts Chrome Extension – they have a chrome extension that makes coupons available to the user without them leaving the shopping site, c)Coupon API – they also have an API for their B2B partners, who give coupons to their site for product enhancement and revenue increasing.
Sai, the General Manager of CouponRani says that CouponRani kick started from a scratch and this helped them to grow more in every aspect, which has led to what they are today. He shares all the credit to his hardworking members, whom he believed supported him in thick and thin, to grow substantially. Now, they are working tremendously on growing their product and technology team and expanding their Digital marketing team as well for better reach out.
“Working for own startup is indeed a challenge, but it gives me the freedom to change things, that needs immediate action. My responsibilities are 10 times more but, I am able to incorporate things in the right way with a hardworking team,” adds Ravi.