50% of the e-commerce companies which are being set up are headed towards failure.
None of the digital commerce companies in India are profitable. They typically earn between 5-15 percent commissions but massive discounts and need to expand to more geographies saw those companies losing money. This can be a serious problem when the capital market tightens up.
Here are a few things Amazon India has done to gain a competitive edge.
Not all websites are doing well because understanding the core of the online market is not easy and requires certain characteristics and features will enhance the website and its offerings.
With the latest partnership announced with mobile payments and commerce platform Paytm, Kishore Biyani is making an effort to go online without taking on the risks and huge costs associated with the e-tail business.