The chairman of Reliance Industries, Mukesh Ambani, claimed that their newest venture in the telecom industry, Reliance Jio, recently crossed the mark of 100 million customer base.
“When we started Jio we set a target of 100 million customers in shortest time. Even we didn’t imagine we will do it in months. Aadhaar enabled us to acquire a million customers a day, which is unheard of in the industry. Reliance Jio was conceived at a time when the world was fast digitising. What the Jio platform offers is to partner with the next generation to solve problems for India to make sure our industries are more productive. To my mind, data is the new natural resource. In that sense, India is blessed with 1.3 billion people. For it to have real value it has to be processed into intelligence. Data is the new oil and its benefit is immense to society. India with its young population will have a competitive advantage.” -Mukesh Ambani claimed at an interactive session at Nasscom India Leadership Forum 2017 at Mumbai on Wednesday
The company has been in the news since September, 2016 for providing free 4G data to all the subscribers free of cost. One can avail a Jio sim or a device on the basis of the instant verification of the number on one’s Aadhar card. The scheme was a huge hit with all Indians and crossed the 50 million mark in less than 85 days. By December 31st, 2016, the company managed to gain a customer base of 73 million subscribers.
However, since its inception, Jio has faced problems as the rival companies claimed that to rake up a subscription base, Jio provided more than necessary connection points and often took to condemning the free offers by the telecom provider as it affected the other players’ business in the market heavily. Mukesh Ambani denied all such claims and considered the claims made by another telecom giant, Airtel to be “malicious and misleading”.
It will be interesting to see what the fate of Jio is after the free trial period comes to an end.