The very popular cab service app, Ola, has recently integrated its user interface with the travel website Yatra.com. This is a strategic move on Ola’s part to tap more customers and increase their user base.
The integration will enable people to book Ola cabs directly from Yatra’s website even if they haven’t installed the Ola app. All services provided by Ola cab services can be now availed via Yatra. This deal is going to be very beneficial for Ola as Yatra is considered to be highest rated online travel agents (OTAs) and Yatra’s popularity will allow Ola to tap a million new customers. The integration is scheduled to be in action from this week and will provide facilities such as access to availability, booking, estimation and tracking across categories, directly on the Yatra app or website.
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A similar partnership was struck between e-commerce biggie, Snapdeal and Ola’s biggest competitor Uber in the month of August.
Currently, Ola has also opened up its Application Programming Index to various websites like MakeMyTrip and OYO Rooms to gain a bigger customer base across the country.