As a seasoned digital entrepreneur, Agam Berry has in-depth knowledge of the ins and outs of operating a business. He has assisted other online companies in expanding their businesses by increasing their presence and sales and helping them to explore new opportunities. He is also a co-founder of Quantified Commerce, a media agency based in New York that combines creativity and data to deliver results.
What led you down the path to entrepreneurship?
After I graduated from college, I realized that many webmasters were struggling to sell unused ad inventory. This put them in danger of not achieving their revenue potential. As such, I provided them with insight into a direct response marketing operation, supported by solid analytics. With this assistance, they could achieve their financial goals and I gained the reputation of an industry leader in the process.
If you weren’t an entrepreneur, what would you be?
If I wasn’t in this current field, I would be a chef. I am fascinated with creating impressive meals from scratch or from raw ingredients. Even though I didn’t end up taking that route, having people enjoy my meals is still very fulfilling to me.
Why did you decided to work within the internet marketing niche?
During high school, a few of my friends were pursuing computer programming and even though I kind of grew up on the Internet, I was not interested in programming at that time. So, I attempted to find an area that involves a mixture of planning and creativity. It is during that quest that I discovered Internet marketing and a whole business of selling products online to consumers. I was intrigued by the fact that a good plan of approach is necessary to ensure that all the ducks are in a row. I was indirectly introduced to this niche by my friends and the rest, as they say, is history.
What are three tips you would give entrepreneurs launching their brand or startup?
• My first tip is to read as widely as they can. Business books will provide knowledge that expands the mind and provides new concepts to integrate into their lives. I highly recommend “The Great Game of Business” by Jack Stack and “The Four Disciplines of Execution: Achieving your Wildly Important Goals” by Sean Covey, Jim Huling, and Chris McChesney.
• Where investing and trading are concerned, typically it is wiser to do nothing than to act when no strong basis is there to make a move. This is especially true when it is an entirely impulsive decision; just do your best to resist the impulse.
• The ability to stay focused is tremendously valuable. To become successful, it is important to stay focused and learn how to handle failure.
What are three brands you admire from a marketing perspective?
Three of the brands that I admire from a marketing perspective are Zappos, Slack, and American Express. These companies all invest heavily in Internet marketing and run very effective and customer-centered social media campaigns. Their focus is placed on the wants and needs of the customer, not on what they want the customer to want or need. This is an extremely essential aspect to any effective digital strategy. To achieve success, you must listen to your target audience and make plans accordingly.
What’s one motivational quote you would like to leave with our readers?
My favorite quote comes from business and sales guru, Grant Cardone and reads: “Become obsessed about the things you want, otherwise, you are going to spend a lifetime being obsessed with making up excuses as to what you didn’t get the life you wanted”.
How can users find you online?
You can visit my blog to get more internet marketing tips and tricks at Agam-Berry.com. You can also follow me on Facebook and Twitter, as well as, visit my company’s page at QuantifiedCommerce.com to learn more.