Journey of Flintstop – an E-commerce website selling ‘Something for Everyone’

The motto of Flintstop is “You’ve got a problem? We have a solution!” It caters in problem-solving products that can make life struggle free.

No maid at home? – Use our Robot Vacuum Cleaner

Entangled earphones? – Try our Zipper Earphones

Difficulty in getting yourself out of bed? – We have the Running Alarm Clock.

It is an e-commerce venture that provides quirky, innovative and unique products. A one stop shop for all the 21st-century products and has something for everyone; from kids to teens from working women to old men. They have it all.

Follow your dreams

Tejas Jhaveri, the founder has always been fascinated with technology and toys. In his younger days, he would brainstorm on the functionality of television sets and radios by dismantling them. Till date, he finds his candy land in every electronic store he visits.

‘Pursue what you love’ his parents told him. That’s when he resigned his job and booked his tickets for Hong Kong to attend an exhibition which was a complete eye opener for him. The products sold by the exhibitors enchanted him and he was prepared to cling on to that place forever. That’s when he was confident of what he wanted to do in life.

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Why the quirky range?

The reason Tejas got enticed to the quirky space is that on searching the web for quirky products, he did not find exactly what he was looking for. Hence the idea of innovating products got into him.

Demand for such products in India was not being met with any supply. Why not bridge the gap with an e-commerce?

What encouraged and motivated them, was receiving the first order on launching the website. It made them realise that there is a need for their quirk!

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From 2 to 12

Flintstop comprised of two people back then; Tejas and one office boy. All tasks were handled by the two of them – from listing online, to packaging, marketing and even deliveries. Today, Team Flintstop comprises of 12 full-timers and 3 part time employees who are extremely hard working and passionate. When you do something you love, you always succeed in it. All you need is the right motivation.

Wide Spread

Flintstop was started off in October 2014 with only 8 products, and today it has 280 products in multiple categories like; Home & Kitchen, Electronics, Personal & Healthcare, Stationery, Augmented Reality, 3D Printing, etc. It does online sales through their own website and also sells on 34 different marketplaces. Offline, they are available at mega retail stores and various exhibitions. A usual day at Flintstop is flourished with 100 – 150 orders a day and they have sales between 8-10 lakhs/month, which is growing rapidly.

Corporate Gifting is a significant category at Flintstop. It has succeeded in fulfilling multiple corporate orders for conglomerates like Etihad Airways, Roshan Publications, Godrej, Sun Pharma, Siemens, Aditya Birla Group and many more.

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Eventual Goal

It does not just end at selling products.

Their vision is to be an inventor, look out for problems and come up with products that can solve those problems.
Flintstop is working on building an Innovation Centre for people who have the product ideas but lack the skills to build those products. Here, they can turn their dreams into reality. Flintstop will also help them through mass manufacturing as well as Crowd funding.

Their goal is to be known in history as life changing inventors.

Visit the website: https://www.flintstop.com/

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Author: OOS Team

Explaining bits and bytes of startups and entrepreneurship.

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