Amazon India to open up seller cafes for the upcoming festive season

Festive season is right around the corner and the e-commerce giant has come up with a unique concept called the “seller cafes” for better on-ground activities. Customers who require assistance can reach out to these cafes which are to open up across 24 cities.

“We are opening 24 ‘seller cafes’ in cities and towns to offer on-ground support to sellers to help them getting ready for the festive season. Sellers can use this to set up a new account for imaging or cataloguing help, or any other issues that they face.” -Gopal Pillai, Director and GM, Amazon India.

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Amazon has added almost 20,000 new sellers to their database and has expanded its seller base to approximately 1.2 lakh which shows Amazon’s preparation for the festive season. The website has also expanded its delivery network by 5 times and has tied-up with almost 13,000 stores in more than 50 cities including tier II and III towns. However, “seller cafe” is the most pro-active approach Amazon India has taken.

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“We have over 1,400 e-commerce specialist freelancers across 16 cities that we have trained and certified to provide help to sellers.” -Pillai said.

The seller cafes are a part of an initiative to make the experience for sellers more interactive and better. This will lead to earlier initiatives like Amazon tatkal getting a good boost. Amazon has also come up with more initiative to tap offline customers with no internet access and has also expanded the number of Udaan, or its offline centres, across 100 cities and towns in 14 states against only three states last Diwali.

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“These with enable new customers in semi-urban and rural communities who lack access to the Internet, to experience the joy of shopping for deals and offers on this festive season.” -Amazon spokesperson.

The campaign will guarantee delivery on the same day, the next day, Sundays and mornings. All e-commerce biggies across the country are trying to buck up for the Diwali season as sales go up by almost 3 times during this time.

But, looking at Amazon’s initiatives, it seems clear that they are ready to conquer this season.

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Niharika Nandi

Author: Niharika Nandi

Aspiring start-up writer who loves traveling. I'm also a self-confessed potterhead and a professional bathroom singer who likes to bake and devour hazelnut shakes in my free time.

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