In November 2018 to February 2019 period, 4.2 million subscribers added in ALTbalaji. Now, the count is a total of 13.1 million as of first week February this year. Monthly active users have doubled to 4.6 million from 2.3 million last year same time.
In the financials for Q3 FY19 which were recently released, revenue had taken an 8X jump to Rs 8.04 crore from Rs 1.14 crore in Q3 FY18.
ALTBalaji is a paid OTT platform that focuses on original exclusives in Hindi drama and other languages such as Tamil, Telugu, and soon Arabic as well.
Classic Ekta Kapoor style, the content on the show caters largely towards female viewership while there are a few shows for cricket fans as well. There are separate categories for Kids shows and Comedy originals on the video streaming platform.
Partnership with Reliance Jio
In January 2018, ALTBalaji had partnered with Reliance Jio to offer its OTT services on Jio’s digital platforms. The collaboration was expected to help ALTBalaji to leverage the over 160 million user base of the network with its cheap data packs and low-cost smartphones.
ALTBalaji competes with the likes of Netflix India, Amazon Prime Video and Hotstar in the Indian online video streaming domain.