6 ways to utilise Pinterest to grow your startup

Pinterest is a social media platform whose popularity has grown leaps and bounds over the past few years. For a small enterprise, it makes sense to tap into this platform in order to expand the startup.

Here are a few ways you should utilise this platform to grow your startup:

i. Pin new stuff daily

Since it is another social media platform, you need to keep updating it regularly. By pinning new items daily, you keep your audience engaged and can grow a huge base of followers. However, you should be cautious not to go overboard with the pinning.

ii. Explore the concept of rich pins

Pinterest has five types of rich pins which allows you to add topic-specific details:

  • Product pins include real-time pricing, availability and where to buy
  • Recipe pins include ingredients, cooking times and serving info
  • Article pins include the headline, author, story description and link
  • Movie pins include ratings, cast members and reviews
  • Place pins include an address, phone number and map
  • These pins help you give your customer relevant information.

iii. Add the humane touch to your Pinterest page

Facebook and LinkedIn are professional sites and Twitter is opinionated which is why you can utilise Pinterest to add the human touch to your social media presence. By pinning stuff which describes your life and work culture accurately, you stand to gain a lot.

iv. Run contests and organise giveaways

By organising contests and giveaways, you can be assured that you will get a huge traffic coming in to check your Pinterest page. You can ask the followers to use certain hashtags which will bring in more people to your page as well and make it more popular than ever.

v. Use infographics

Pinterest is a visual medium and putting out pins with only texts doesn’t enhance your page much. However, when you add images to the information, you are capturing the audiences and edutaining (educating and entertaining) them about your products in a fun way.

vi. Name the images in a strategic manner

Your pins are mostly images and it is always a great idea to name them in a strategic manner by using hyphens and underscores. This increases the image’s social media ranking. For more effect, you could also import images from your website for your followers to connect better.

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Niharika Nandi

Author: Niharika Nandi

Aspiring start-up writer who loves traveling. I'm also a self-confessed potterhead and a professional bathroom singer who likes to bake and devour hazelnut shakes in my free time.

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